This program certifies and promotes sustainable tourist destinations at an international level, respecting a series of sustainability, environmental, social and economic criteria, and providing recommendations for their improvement.
After an exhaustive process of collecting, preparing and analysing evidence, in order to respond to 84 sustainability criteria, with the aim of being the target of an independent audit, the municipality of Braga was awarded the ´Green Destinations Platinum Award´, indicating “excellence in all areas of sustainable destination management, such as nature and heritage conservation, waste management, energy and climate”, according to a report by Publituris.
This process is also, according to the City Council, a recognition of the municipality's efforts to maintain its attractiveness, where not only visible and tangible aspects are measured, such as natural heritage, but also local policies and management plans that take into account the principles of sustainable development transversal to all areas of the municipality.