American Express Travel recently launched a list of trending destinations for the 2023 holidays in the United States of America (USA) and Lisbon is among the top 10.

To carry out this study – “Amex Trendex” -, the company used global data from American Express Card to see which places had the highest number of reservations between 2019 and 2022. All respondents had a family income of at least $70,000 per year (about 66,500 euros/year) and were defined as people who usually travel by plane at least once a year, according to a report by Publituris.

In addition, the study gains insights into the tourism trend through online interviews conducted with a range of travellers. According to American Express Travel, 70% of respondents said they wanted to travel to one of the places on the list, and 50% of them are already planning to spend their summer holidays next year in one of the destinations indicated by the American Express Travel study.

The 10 most popular travel destinations to vacation in the US in 2023 are:

  • Copenhagen (Denmark)
  • Florida Keys (Florida, USA)
  • Istanbul (Turkey)
  • Lisbon, Portugal)
  • Mexico City (Mexico)
  • Montenegro
  • Paris (France)
  • Sydney (Australia)
  • Woodstock (Vermont, USA)
  • Yakuve Island (Fiji)

It should be noted that the "Amex Trendex" concluded that 50% of adults admitted to spending at least five hours planning their holidays, also revealing that 81% of respondents want to maximize every hour of their trips, making expert guidance on destination itineraries a resource valuable. Furthermore, 88% of respondents to this study would like their trips to be longer.


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