The amber bottles not only carry the information that it is
a new temporary bottle, but also add on the label: "We changed the skin
without touching the apple". A necessary change to meet the growth in
demand for Somersby, whose sales are 50% above the same period in 2019.
"There are, globally, and also in Iberia, some
constraints in the production of white glass and, given the projected growth in
demand from Somersby, we proactively decided on a temporary change [...] so as
not to run the risk of supply and, above all, to respond to demand",
explains the executive president of Super Bock.
According to a report by Diário Noticias Rui Lopes Ferreira
said that the "new bottle" arrived on the market "a few weeks
ago" and that there had been no complaints.
Glass shortage lol. They should visit my neighbour he has a mountain of bottles accumulated over some 40 years.... maybe if they gave him 1 cent a bottle he could buy a new car roflmao
By mooseman from Alentejo on 23 Jul 2022, 09:09