This opening reinforces Pingo Doce's expansion and remodelling plan, which is implementing a new store concept, based on the centrality of Ready Food, Fresh Food and Service, characteristics that differentiate the brand.
The new store also meets greater environmental concerns and presents alternatives that allow for a more sustainable shopping experience, through the provision of reusable eco mesh bags and trolleys and an ECO-filtered water refill station. Customers can also bring their own packaging and boxes to use at the Delicatessen or Take Away.