Rebranded as the EU Business Hub, with increased funding and tailored services, the programme aims to organise 10 business missions in Korea over the next four years, focusing on three sectors: digital solutions, health care and medical equipment, and green and low-carbon technologies.

Credits: Getty Images; Author: Will & Deni Mclntyre;

The initiative seeks to bring 50 European SMEs and startups to Korea for business missions, ultimately facilitating visits from a total of 500 European companies by 2027.