From now on, the inhabitants of Alverca and Penafiel and all those who visit the brand's new stores can take advantage of the “Fórmula Action”: 6,000 high quality products, in 14 categories (namely toys and household products, gardening, DIY and food), always at the lowest prices. Action offers a selection of 150 new products every week, ensuring a wide and relevant range to meet diverse customer needs and preferences. Each store also offers a selection of 1,500 products for less than 1 euro. The average price of all products is less than 2 euros.

“It is with great satisfaction that we announce the opening of our first store in the Lisbon district and the eighth in Portugal. With these new stores, we continue to reinforce our presence in the country, as more and more Portuguese want to discover and enjoy Action's unique experience. On the same day, we also open a new store in Penafiel”, says Sofia Mendoça, general director of Action in Portugal.