In an association move that sounds as natural as pushing on your skateboard, FUEL TV, the Global Home of Action Sports, is pleased to announce an unprecedented partnership with JART Skateboards, the gear brand that has Portuguese Olympic athlete and winner of the Street League Super Crown 2022, Gustavo Ribeiro, as its biggest star.


To kick-off this ride, JART Skateboards presents a limited edition of decks illustrated with three exclusive graphics, linking the foundations of the television channel to the purest essence of skateboarding. Conceived by FUEL TV’s creative department and manufactured by the highly esteemed Basque company, HLC Skateboard Distribution, JART’s TV Can, Arm Plaster and Thunderbolt models emphasize the deep connection between skaters and the leading broadcaster in action sports.


In addition to this special JART/FUEL TV board decks series, the partnership will also take form via the production of exclusive content, such as the “This Is What I Ride” series, an in-depth look at the equipment set-ups of JART team riders, starting with Gustavo Ribeiro, who reveals all his adjustment secrets, from board to bearings.

In addition to the phenomenal Ribeiro, the JART team also includes the Brazilian and South American champion, Gabriela Mazetto, young Japanese prodigy, Ginwoo Onodera, Spanish Olympic athlete, Danny Leon, and Portuguese junior, Pacal Teixeira, amongst others. With such a pool of talent, it’s likely that both the “This Is What I Ride” series, as well as all new content produced under this partnership, will establish long and fruitful journey for both companies and for skateboarding fans, as well.


Reaching more than 170 countries, FUEL TV brings the best of international skateboarding content to millions of homes on daily. Worth highlighting are the live shows from the most important tournaments on the calendar, as well as multiple productions devoted to the free-expression and adventurous aspects of the sport.


Besides the top quality of its graphics and products, JART Skateboards stands out for its environmental standards. Its decks are produced exclusively with USA hard rock maple wood from controlled forests, and the brand’s manufacturing processes follow a meticulous waste management program.


Wherever you are, find FUEL TV at https://fuel.tv/find-us/ and tune in with us to watch the first episode of “This Is What I Ride”.

Unboxing: https://www.youtube.com/watch?v=61jmzHUmuOs

ABOUT FUEL TV

Founded in 2003, FUEL TV is the global home of action sports on television. Available in more than 100 countries around the world, FUEL TV is the only channel focused exclusively on the sports, culture and lifestyles of Surfing, Skateboarding, Snowboarding, Free Skiing, BMX and MTB, and the art, music and fashion that define them. FUEL TV is available as a Free Advertising-supported Streaming Television (FAsST) channel in key territories, and as a global premium Subscription Video-on-Demand (SVOD) service called FUEL TV+. Headquartered in Lisbon, Portugal, FUEL TV has offices in Los Angeles, Miami, São Paulo, Beijing and Melbourne. For more visit www.fuel.tv/