At the Paris Olympics, several Portuguese businesses are gaining international visibility and recognition, reflecting a blend of innovation, quality, and commitment to excellence.

Among these standout companies is M.A.R Kayaks. With a long history of providing kayaks for high-level competitions, the company boasts an impressive track record of medals from past Olympics. In Paris, M.A.R Kayaks continues to excel, supplying 80% of the kayaks used in sprint canoeing events. Based in Vila do Conde, the company is noted for its customization capabilities and technological innovation, constantly striving to enhance athlete performance and product quality.

Cotesi, known for its expertise in nautical cables, is also making an impact in Paris. Although not directly competing, its products are used by various international sailing teams. As a global leader in sisal cables for agriculture, Cotesi sees the Olympics as an opportunity to test and validate the durability and quality of its products, which serves as an important platform for innovation and development.

Additionally, Decénio, a Portuguese clothing brand, is providing attire for the opening and closing ceremonies of the Olympics, as well as other formal events. Collaborating with the Portuguese Olympic Committee, Decénio plays a significant role in representing the Portuguese delegation in Paris.

P&R, specializing in high-performance sportswear, is also a notable player. With extensive experience in producing elite athlete apparel, the company focuses on providing outfits for teams from various countries, including the UK and France. Having previously worked with renowned brands like Adidas, P&R has developed new technology for athletics, promising enhanced performance through innovative and customized materials.

On another front, Salvador Caetano, known for its electric vehicles, is supplying a fleet of Accessible People Movers (APM) for the Olympics and Paralympics. These inclusive vehicles, designed to facilitate the transportation of people with special needs and goods, exemplify the company's commitment to innovation and accessibility. Salvador Caetano is also involved in the production of zero-emission hydrogen fuel cell buses in partnership with Toyota for the Olympics.

These Portuguese companies, and their significant contributions, not only promote the Made in Portugal brand but also leverage the visibility of the Olympics to showcase their innovations and strengthen their presence in the global market. With a combination of excellence, innovation, and commitment, these companies are well-positioned to reap the benefits of their participation in the Paris Olympics, reflecting the growing prestige and impact of the Portuguese industry on the sports and global stage. Congratulations to the Portuguese companies that stand out here.

Author

Paulo Lopes is a multi-talent Portuguese citizen who made his Master of Economics in Switzerland and studied law at Lusófona in Lisbon - CEO of Casaiberia in Lisbon and Algarve.

Paulo Lopes