As shifting consumption habits and economic pressures reshape the industry, even traditional estates and wine shops, like Les Belles Grappes, are embracing the growing demand for non-alcoholic wines, which now account for a significant share of sales.

Credits: envato elements; Author: shandylight;

The first ever cave-wine shop in Bordeaux to feature exclusively non-alcoholic wines opened recently, reflecting the shift currently taking place in the industry as the upcoming generation opts more often than ever for non-alcoholic drink options and cementing the new innovations in distillery technology that have allowed them to be made.