Known for its combination of Scandinavian design, quality and affordable prices, JYSK welcomes its customers again with a renovated space and exclusive promotions.

In recent months, the Coimbra store has undergone a total transformation, following JYSK's new 3.0 concept, part of the brand's global renewal plan. This concept aims to improve the shopping experience, making circulation in the store more intuitive and offering greater inspiration to customers. With a wide selection of beds, furniture, decor items and many other products, customers can easily find everything they need to bring the "hygge" spirit into their home, a lifestyle that values ​​comfort and happiness in little everyday things.

The new store layout features 3 fully furnished areas — bedroom, living room and dining room with dining area — decorated with the latest JYSK products and trends. These spaces were created to show customers how they can combine the brand's different items, offering practical and modern ideas for decorating their home with Scandinavian design.

The new concept also features areas dedicated to “mix & match” combinations, carefully selected by JYSK designers to inspire customers with seasonal furniture and decoration trends. Each season, customers will be able to discover new proposals aligned with the brand's latest innovations.

Furthermore, the approximately 1,000 m² space was designed to offer a clearer and more organized display of products, with special emphasis on the lighting and light wooden floors, which reinforce the minimalist and welcoming atmosphere, characteristic of JYSK stores.

At JYSK, we believe that the combination of quality products, Scandinavian design and expert advice is essential to provide the best shopping experience. With our new store 3.0 concept, we are elevating this experience even further, offering a more intuitive, inspiring and functional space. We are very excited about the reopening of our store in Coimbra and look forward to helping our customers transform their homes with the latest decoration trends, always at the best prices", says Carlos Haba, Director of JYSK in Portugal and Spain.