The objective of the "Live in Portugal" workshop is to create a platform for professionals in the real estate industry in both Poland and Portugal, to showcase their services and their ability to meet the needs of this new market for real estate in Portugal.
Stable growth
Poland is currently the fifth largest market in the European Union (EU) and one of the countries with the highest economic growth in Europe since its EU accession. 99 percent of companies in Poland are small and medium-sized enterprises, which ensures favourable and stable growth for the country and its economy. With the war in Ukraine, Poland now plays a very different political and economic role compared to before the conflict.
The tax burden is also much lower than in Portugal, and with all this, it seems to me that investing in this market at this time is a wise decision for Portuguese companies that came to Warsaw this week to contribute.
Just as in Portugal, Polish clients invest heavily in real estate, as demonstrated by the statistics in Poland, with a population preference for property ownership at a consistent 87 percent, compared to 78 percent in Portugal. The purchasing power of Polish clients has significantly increased in recent years, and since the climate in Poland is not always warm, southern Europe becomes their first option.
With real estate prices in Poland rising, sometimes surpassing €7,500 per square metre, and with an increasing number of low-cost flights taking Poles to destinations in southern Europe, along with the ongoing war and uncertainties in their own country, it seems highly probable that investing in this market is a wise decision.
Gaining trust
However, there is still much to be done to gain the trust of these clients. Therefore, we must be transparent, calm, and above all, dedicated to customer service to gain the trust of these new buyers in our country.
To date, Polish clients have sought more in well-known markets such as Spain, Italy, and France. But Portugal is increasingly making its mark and is on the radar of Polish buyers who invest a significant portion of their savings in properties abroad.
Above all, the Polish market is a growing market, driven by factors such as its IT industry, construction, the increasing wealth of its population, and the proximity to the war in Ukraine.
Opportunities
All of this and more present opportunities for the Portuguese real estate market to grow in this region with the help of partnerships and events like the one held in Warsaw on June 21st this week, as well as other future initiatives to be promoted by the respective associations and Chamber of Commerce.
The Portuguese companies and associations that participated in this event since its first promotion were A1 Algarve Luxury Real Estate, APEMIP, Casaiberia Mediação Imobiliária, John Taylor Real Estate, Leisure Launch Group, and Litoral Properties.
We hope to have even greater participation in the event next year, which is expected to be repeated.
Paulo Lopes is a multi-talent Portuguese citizen who made his Master of Economics in Switzerland and studied law at Lusófona in Lisbon - CEO of Casaiberia in Lisbon and Algarve.
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Recently visited Poland. High quality homes (except communist apartments). They should get ready for poorly insulated, bad quality leaky buildings with terrible energy efficiency. No instant hot water via recirculation. Good luck selling to these discerning hard working people (ask any Portuguese who has lived in Poland).
By Jo from Lisbon on 20 Jun 2023, 16:02
I hope you realize how obscene such articles look like for the vast majority of the Portuguese population. Quite simply, there are not enough houses for the locals, who are being priced out of the market by wealthy foreigners, who have inflated the price of property this past decade. Having said that, Poles are EU citizens and as such enjoy in the EU space the same rights and duties as we Portuguese do.
By Miguel Mamede from Lisbon on 21 Jun 2023, 19:49
I live in Warsaw. I like the Algarve very much - we were here with our whole family. I often read you guys. See what beautiful apartments are being built in Warsaw - there are very many such companies.
By Andrzej from Other on 26 Jun 2023, 11:13
Miguel makes a good point. Overselling to foreign investors will only see the same problems start to surface in Portugal as is happening in many parts of the world. Let’s not create a homelessness problem greater than already exists.
By Ian from Beiras on 27 Jun 2023, 17:56